To all members of this wonderful UBC community and beyond: We here at the University Neighbourhoods Association: Parks & Recreation are undergoing an exciting transformation. A rebranding, an evolution, a make-over, if you will! We are evolving in order to better serve and connect with those not only in our community, but to everyone across Vancouver. Ultimately, we want to become a better version of who we are and build off of what we started over a decade ago.
How are we changing to make this happen, you ask? To get things started, we had to ask ourselves two very important questions, “Who are we? And who do we want to be?” because in order to create a better version of ourselves, we first have to establish our identity. If you ask anyone around the neighbourhood to describe us, you might get a vague response, something about how we operate the Old Barn Community Centre and Wesbrook Community Centre. While this is certainly true, we want to be more than a mysterious organization and certainly more than ‘Parks & Recreation’. That being said, please bid farewell to ‘UNA: Parks & Recreation’ and say hello to ‘We are Community’! Along with our new name, we have re-designed our visual look and logo, and we are launching a new website, www.wearecommunityvan.ca, to be more efficient and accessible!
You may be wondering why we have decided to revamp and re-style. Our new branding is actually only the first step in our transformation. It will be the foundation upon which we will enhance and grow. We have high hopes and big dreams for our ‘new’ Community. We aim to be a centre for excellence, and we will be bold and innovative. We will provide services and facilities that are just as vibrant and unique as the community that we have the pleasure of serving.
You can create, socialize, play, and engage with us, because we want to be the third pillar in your lives. There’s Home, there’s Work, and with us, there’s Community. But we want to go even further than the surrounding UBC area. We want the whole world – all right, at least all of Vancouver, to know that we are here and that we are an inclusive community for everyone. “We are Community” is not simply ‘we’ at Wesbrook Village, or even ‘we’ at all of UBC. It means you at Hawthorn Place, your friend who lives in East Vancouver, your friend’s Grandma living in Burnaby, and even your friend’s Grandma’s dog named Peaches. Here at the UNA, we want to connect with you and connect you with others in order to truly create a welcoming and dynamic community.
You may now be thinking about what you can expect from us from this point forward. We here at the University Neighbourhoods Association: We are Community can tell you with pride that you can expect an inclusive, engaging, and vibrant UNA. From programs for toddlers all the way to seniors; from ESL courses to yoga to cartooning lessons; you can expect a truly special place to work, play, and live. You can expect a centre for excellence, for you, and for everyone. So come and introduce, or reintroduce yourselves to us, and let’s make this community even more amazing.